Have you ever poured your heart and soul and blood, sweat and tears to help test and perfect a product that, after launch, flopped miserably? Not because it was not working right (you tested the snot out of it ), but because it was not the right product. Pretotyping [pree-tuh-tahy-ping], verb: Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money. Pretotyping is a way to test an idea quickly and inexpensively by creating extremely simplified, mocked or virtual versions of that product to help validate the premise that "If we build it, they will use it." Make sure – as quickly and as cheaply as you can – that you are building the right it before you build it right. upstream in the development cycle. Google Docs or Scribd . my pretotyping blog . Posted by Alberto Savoia
I didn't read the whole book, but it seems like pretotyping is just another word for minimum viable product (MVP). Am I missing something?
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ReplyDeleteAwfully right and awfully hard to implement in real life, as the product-organization must have an understanding of this idea. Products that nobody will use not only waste time within the testing, but within all of the company.
ReplyDeleteYour thougts are very close to what Marty Cagan states in his great Book "Inspired".
OLLI